So, Conde Nast, I believe you are looking into expanding your publishing asses and venturing into the music magazine business? Well look no further because I have the solution perfect for you! My brand new rock/indie music magazine RED is guaranteed to be flying of the shelves and completely thrash and current competitors such as NME, and with your help I am extremely confident that we will not only reach but NME’s readership of 23,00 but also beat t by 7000 more copies!
Title
So why RED I hear you ask? Let me explain; being a rock/indie magazine appeal to a wide range of people, especially the most common demographic for purchasing music magazines, 20-30 yr old males. This guarantees our magazine to be a hit! In my opinion and most likely the audiences, the adjective RED displays connotations of anger and danger, perfectly suiting the image of the magazine. The bold, capital letters also enhance the aggressive atmosphere.
House Style
I believe with our combined efforts it may be possible to create an instantly recognisable magazine and make it famous world wide, a Nobel prize in the music press terms. Using techniques used by world renowned magazine VOGUE, such as placing the front cover image on top of the masthead to imply that it is so famous it need no introducing. I will also have a repeating colour scheme of black, white and red to ensure consistency between the articles and help its 'instantly recognisable' status
Regular Features
My magazine shall contain regular features such as ‘Top Ten…’ ‘arena reviews’ ‘up and coming artists’, social media shoutouts/competitions and many more to enable the reader to establish a connection to the magazine and become a loyal customer. With interesting and unique gimmicks such a social media shoutout and competitions (I will explain them in a minute) it is a definite possibility that we could overtake NME and become the leading music magazine in the UK! Now, what are social media shoutouts I hear you cry! I shall explain, the shoutout is a feature of RED that will appear at the bottom of each page in the magazine, which basically consist of readers tweets followed with the hashtag #Redmagazine, which they can tweet from there twitter account and (depending on the number of pages) a certain amount of tweets will be randomly picked from the hashtag (#Redmagazine) search.
My magazine shall contain regular features such as ‘Top Ten…’ ‘arena reviews’ ‘up and coming artists’, social media shoutouts/competitions and many more to enable the reader to establish a connection to the magazine and become a loyal customer. With interesting and unique gimmicks such a social media shoutout and competitions (I will explain them in a minute) it is a definite possibility that we could overtake NME and become the leading music magazine in the UK! Now, what are social media shoutouts I hear you cry! I shall explain, the shoutout is a feature of RED that will appear at the bottom of each page in the magazine, which basically consist of readers tweets followed with the hashtag #Redmagazine, which they can tweet from there twitter account and (depending on the number of pages) a certain amount of tweets will be randomly picked from the hashtag (#Redmagazine) search.
Target Audience
Being a rock/indie magazine RED appeals to a large selection of 20-27 year old males who are the most common demographic for buying music magazines, making it a perfect asset to begin your journey into the scary industry of music magazines. 20-27 year olds are common users of social networking sites therefore making the social media shoutouts a suitable feature. This will encourage consumers to buy the magazine so they are able to see if there tweet managed to get in the magazine! Also it provides free publicity for the magazine, as useful asset for a recently launched magazine.
Being a rock/indie magazine RED appeals to a large selection of 20-27 year old males who are the most common demographic for buying music magazines, making it a perfect asset to begin your journey into the scary industry of music magazines. 20-27 year olds are common users of social networking sites therefore making the social media shoutouts a suitable feature. This will encourage consumers to buy the magazine so they are able to see if there tweet managed to get in the magazine! Also it provides free publicity for the magazine, as useful asset for a recently launched magazine.
